California Wines Export Program
Which AI tools to use and how to use them well. Real prompts, real examples, and honest guidance on where the technology is today. AI is a work in progress — it will always evolve.
You won't always get exactly what you want on the first try and that's normal. Think of AI as a collaborator, not a vending machine. Give it direction, react to what it gives you, and refine from there.
AI is your 24/7 thinking partner. Beyond simple tasks, use it to brainstorm, research, and make decisions without the need for complex prompts. If something is on your mind, just ask - it's designed to help you find the answers you don't have yet.
Things you can just... ask
For internal reporting and summaries, Microsoft Copilot, ChatGPT, and Gemini all deliver clean, structured output without overdoing it. If you're already using Microsoft 365, Copilot is built in - no extra login. Just paste in rough notes (even messy ones) and have it organize and tighten. Paste in your rough notes - even messy ones - and ask it to organize and tighten. This works just as well for monthly update blurbs as it does for reports.
Before & After
Ask AI to draft your questionnaire, then paste it into Google Forms' built-in AI to generate it automatically. This works best for simple, straightforward questionnaires - not ones needing precise data or complex analysis. Once responses come in, use AI to summarize the results. From blank page to ready-to-send takes about 5 minutes.
Step 1 - Ask ChatGPT to write your survey
Step 2 - Open Google Forms and let AI build it for you
Go to forms.google.com and click the + button to create a new form.
Look for the sparkle / magic wand icon ✦ at the top right - this is the AI button. Click it.
A box will appear. Paste in everything ChatGPT gave you and click Generate.
Google Forms automatically creates all the questions, sets the right answer types, and lays out the form.
Review each question, tweak any wording that doesn't sound right, then hit Send.
Step 3 - Analyze the results with AI
When responses come in, Google Forms automatically sends them to a connected Google Sheet (click "View in Sheets" inside your form). Open that sheet, click the Gemini button, and ask it to summarize what people said. No formulas, no pivot tables - just ask in plain language.
Using Microsoft instead?
If your team uses Microsoft 365, the same workflow exists there. Open Microsoft Forms, click the Copilot button, paste your survey questions, and it builds the form. Responses feed into Excel automatically, and you can use Copilot in Excel to analyze the results.
Both Claude and Gemini write strong social media copy - but they have different strengths. Claude tends to give you multiple options at once and leans toward narrative storytelling and personality. Gemini is more restrained and professional, and integrates well with Google Workspace. Try both and see which voice fits your needs.
Claude vs. Gemini - same prompt, different outputs
Claude can transform a plain or outdated document into a polished, brand-consistent Word file - handling layout, hierarchy, color, and structure - without any design software. Give it your content, your brand basics, and a general direction, then refine from there.
Before & After
Claude can take a brief - a Word document, a set of bullet points, or even rough notes - and transform it into a fully structured, designed PowerPoint presentation. You control the content direction; Claude handles the layout, slide structure, and visual hierarchy.
Write a brief in Word or paste your notes - key messages, audience, number of slides, tone.
Upload the brief to Claude and give it your brand colors, font, and any specific slide requirements.
Claude generates a complete .pptx file with slide titles, content, and layout.
Review and refine - ask Claude to adjust specific slides, reorder content, or change the tone.
Example — Creative brief written with AI
This brief for a Capstone California educator presentation was developed collaboratively with Claude. The brief outlines slide objectives, key metrics, and educator takeaways — Claude then used it to build the full presentation.
View the presentation
Claude can design and build a fully functional, branded webpage from a brief description - no coding knowledge required. You describe the goal, content, and look and feel, and Claude writes the HTML and CSS and hands it back as a complete file. Great for landing pages, program pages, or event pages that need to look polished without a full website build.
There are other platforms that do similar things (Webflow, Framer, Builder.io) but they require more setup and technical knowledge. Claude is the most beginner-friendly - you just have a conversation, refine the design, and at the end you have a file ready to use.
How to use it in WordPress
Ask Claude to build the page and specify "use inline styles for WordPress compatibility" - this is important.
Claude will give you a block of HTML code. Copy it all.
In WordPress, create a new page and switch the editor to "Custom HTML" or "Code Editor" mode.
Paste the HTML directly into that block and save/preview. The page will render exactly as designed.
Ask Claude for any tweaks - color, layout, copy - and paste the updated code back in.
Page created from this prompt
View the live result: calwinexport.com/kickstarter-program
If you have a logo, image, or graphic that's pixelated, low-resolution, or just looking rough, ChatGPT can enhance and clean it up. Upload the image and describe what you need - it works especially well for logos where the goal is sharper edges, cleaner colors, and a more polished overall look.
Before & After
The goal is simple: take an audio track and turn it into written text. Whether it's a recorded presentation, a masterclass, a podcast, or a video — Turboscribe supports multiple languages, not just English — and converts spoken audio into a clean, accurate transcript in minutes. Once you have the transcript, hand it to any AI to create YouTube titles and descriptions, social media posts, summaries, and more. If you already use Dropbox, it has a built-in transcription feature too.
Step 1 - Get your transcript
Go to turboscribe.ai and upload your video or audio file (MP4, MP3, MOV, etc.).
Select your language and transcription quality. "Whale" mode is the most accurate.
Download the transcript as a .txt or .docx file in a few minutes.
Step 2 - Turn the transcript into content
Copy the transcript and paste it into Claude, ChatGPT, or Gemini. One transcript can fuel multiple content types at once - YouTube copy, social posts, summaries, and more.
Example output
Transcript excerpt used as input:
Not every tool needs to be AI. These three platforms solve specific, everyday problems quickly - no account required for basic use, no learning curve, and free for most tasks.
Everything you'd ever need to do with a PDF - in one place. Merge, split, compress, convert Word/Excel/PowerPoint files to PDF and back, add page numbers, rotate pages. No software to install.
Best for: Combining reports, compressing large files before emailing, converting Word docs to PDF for sharing.
The image equivalent of ilovepdf. Resize, crop, compress, convert, and edit images in bulk - right in your browser. Particularly useful for resizing images for email or web without visible quality loss.
Best for: Making images web-ready, reducing file sizes for email, batch resizing event photos.
A browser-based design tool for creating professional graphics, presentations, social posts, flyers, and more - without design skills. We use it for event name badges, winery signage, guest biographies, and more. Free tier covers most everyday needs; paid version adds brand kits and AI tools.
Best for: Social media graphics, event flyers, name badges, winery signage, quick presentations, branded email headers. Find our templates in the Rep Resources Hub or reach out if what you need isn't there yet.
In Development & Coming Soon
Creative ideas and emerging tools that are still in development — not recommendations for current use. Think of this as a glimpse into where AI is heading and how it might one day support our work in exciting new ways. Always check the current status of any tool before exploring it.
Sora 2 by OpenAI generates short video clips from a text prompt. It's genuinely impressive for creative exploration and communicating a visual direction to a videographer - but still inconsistent for polished professional content. Best used for fun, concept visualization, and directional briefs rather than finished brand video.
EXAMPLE 1 - Using AI to Bring California Wine to Life (Fun Video Example)
EXAMPLE 2 - Innovation from Necessity | A California Wine Story (AI Video)
AI can help visualize event layouts, table arrangements, lighting moods, and decor directions - useful for communicating ideas to a venue or vendor before anything is confirmed. ChatGPT can write a detailed event design brief from your rough notes. Midjourney can generate mood board images from a text description.
Neither replaces a real event designer, but both can save significant time in the briefing and approval stage. Current limitation: precise spatial layouts, accurate room dimensions, and vendor-ready floor plans are still weak spots. The images look great but aren't technically accurate enough to hand to a venue without review.
Colossyan lets you create professional training and explainer videos using AI avatars - no camera, no recording, no studio required. You write a script, choose a presenter avatar, and Colossyan generates a polished video with a human-looking presenter delivering your content.
This is one-directional: the avatar delivers content to the viewer, like a traditional training video. Ideal for onboarding materials, program explainers, consistent messaging across markets, and educational content that needs updating without re-filming anyone.
POTENTIAL USE CASES
Anam.ai takes the concept of an AI presenter a step further - instead of watching a video, a person can have a real, two-way conversation with an AI persona in real time. The AI can answer questions, respond to what someone says, and adapt the conversation as it goes.
This is the interactive version of what Colossyan does. Both use AI personas, but Colossyan is broadcast (one-to-many, like a video) and Anam is conversational (one-to-one, like talking to a person).
POTENTIAL USE CASES
The pace of AI development means tools in this section could become mainstream production tools within 12-18 months. The goal right now is familiarity - so that when the technology is ready, you already know what it can do.